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By Alexis Allison and Kara Anderson –

Kevin Keane is Co-Founder of Brainsights, an organization that measures our brain’s reaction to things like advertisements and television to rate its effectiveness. Alexis Allison sits down with Kevin to pick his brain.

Alexis Allison and Kara Anderson, third-year journalism students produced this item for Toronto Today as part of their Reporting for TV Workshop class.